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Streaming Video

Leader: YouTube — 28.4% S1 · 54.2% CR3

S1
28.4%
leader
CR3
54.2%
top 3 combined
HHI
1,165
Unconcentrated
MARKET SIZE
$50B
US

How this is calculated

FORMULA
S1 = YouTube us viewing / subscriber share / total us viewing / subscriber share = 28.4%
CR3 = YouTube + Netflix + Prime Video = 54.2%
HHI = Σ(share²) = 1,165 (Unconcentrated (HHI < 1,500))
DENOMINATOR
US Viewing / Subscriber Share — $50B (US)
US streaming TV viewing time and subscriber counts.
Size from: Antenna subscriber panel + Nielsen Gauge
TOP 3 PLAYERS
#1YouTube28.4%
#2Netflix16.5%
#3Prime Video9.3%
METHODOLOGY NOTE
Netflix share of US streaming TV viewing time per Nielsen Gauge monthly report. Cross-validated against Antenna subscriber panel and Netflix + Disney 10-K DTC segment disclosures. [Refreshed Aug 2026: LEADER CHANGE: YouTube overtakes Netflix in US streaming viewing share (share-of-streaming basis). Prime displaces Disney+ at #3 (inferred). Source: Nielsen The Gauge / Media Distributor Gauge, May 2026 (YouTube 13.8% of total TV, Netflix 8.0%, Prime 4.5%; streaming 48.6% of TV)]
SOURCES
Year: 2026
Geo: US
Firms: 10

Labor economics

REV / EMPLOYEE (leader)
$3.0M
industry avg $0.9M
SG&A % (leader)
11%
of revenue

Netflix FY2025 SG&A 11.1%; outlier rev/emp due to lean structure

See full Labor & AI analysis →

Related markets

Search Engines
Google
86.6%
CR3 97.9%
Social Media
Meta (FB+IG)
42.0%
CR3 75.0%
Digital Advertising
Meta
21.3%
CR3 59.6%
E-commerce
Amazon
40.5%
CR3 53.3%
Web Browser
Chrome
69.5%
CR3 90.0%

Source Quality Hierarchy

Every market has a primary source plus 1–3 validation sources. Revenue numerators come from SEC 10-K filings; denominators validated against the Economic Census where available.

TIER 1Authoritative anchorsGovernment data + SEC filings
US Economic Census (data.census.gov) · SEC EDGAR / Company 10-Ks · BEA Industry Value-Added (FRED) · BLS QCEW · USGS Mineral Commodity Summaries · EIA Refinery Capacity Report · FDA device listings
TIER 2Leading commercial trackersIndustry-standard paid trackers
IDC Semiannual Software Tracker · Gartner Market Share & Magic Quadrant · IBISWorld NAICS reports · StatCounter Global Stats · eMarketer / Insider Intelligence · Synergy Research Group
TIER 3Category specialistsBest-in-class niche authorities
SIPRI (aerospace & defense) · IQVIA (pharma) · TrendForce (semiconductors) · CIMdata (CAD/PLM) · Nilson Report (payments) · Am Law 100 (legal) · ENR Top 500 (A&E) · AM Best (insurance) · SIA (staffing) · Ad Age (agencies) · Barron's / Cerulli (wealth) · Evaluate MedTech · Nielsen Gauge (streaming) · Gridwise (ride-hail) · Bloomberg Second Measure (delivery) · RC Top 100 (roofing) · SDM Top 100 (fire/safety) · Big 4 annual reports · ALM Intelligence (consulting)

Data vintage: Q2 2025 research compilation. Labels updated 2026-Q2. Tier 1 sources refreshed from FY2025 SEC filings where available. For full methodology see the Methodology page.